Plans by Harley-Davidson
After the purchase of the Motorcycle Company MV Agusta by Harley-Davidson the Americans published now further details to their purchase intentions and the future of the Italian high-end manifacturer. Harley Davidson boss Jim Ziemer expects that by the assumption of MV Agusta the presence and the image of the mark in Europe are increased and the product families are supplemented by Harley-Davidson and Buell. The past managing director of MV Agusta, Claudio Castiglioni, stresses the thing in common of both marks: “Our customers, the motorcyclists, do not want to be received when driving a high-quality and high performance motorcycle compromises. Since Harley-Davidson understands the emotional component of the motorcycle driving just as well as the business side, am I full confidence that Agusta group their customers will in the long term inspire the MVs.
Harley-Davidson holds Agusta to the main business seat of many years of mV in the Italian Varese. There a guidance team with new managing director is to be appointed and the production of the current models again to be taken up. Castiglioni, will be active further in a leading position. Also Design boss Massimo Tamburini, under whose responsibility models developed such as F4 and brutal one or Ducati 916, remains to the enterprise.
MV Agusta had 2007 substantial financial difficulties after scarcely 6000 sold motorcycles in the year and had production 2008 strongly to throttle. On 11 July this yearly took over Harley-Davidson group the MV Agusta group, and concomitantly the mark Cagiva, for a purchase price of 70 million euros. Castiglioni receives a contractually held special payment to 2016, vorrausgesetzt it fulfills the production goals given by Harley-Davidson.
After the purchase of the Motorcycle Company MV Agusta by Harley-Davidson the Americans published now further details to their purchase intentions and the future of the Italian high-end manifacturer. Harley Davidson boss Jim Ziemer expects that by the assumption of MV Agusta the presence and the image of the mark in Europe are increased and the product families are supplemented by Harley-Davidson and Buell. The past managing director of MV Agusta, Claudio Castiglioni, stresses the thing in common of both marks: “Our customers, the motorcyclists, do not want to be received when driving a high-quality and high performance motorcycle compromises. Since Harley-Davidson understands the emotional component of the motorcycle driving just as well as the business side, am I full confidence that Agusta group their customers will in the long term inspire the MVs.
Harley-Davidson holds Agusta to the main business seat of many years of mV in the Italian Varese. There a guidance team with new managing director is to be appointed and the production of the current models again to be taken up. Castiglioni, will be active further in a leading position. Also Design boss Massimo Tamburini, under whose responsibility models developed such as F4 and brutal one or Ducati 916, remains to the enterprise.
MV Agusta had 2007 substantial financial difficulties after scarcely 6000 sold motorcycles in the year and had production 2008 strongly to throttle. On 11 July this yearly took over Harley-Davidson group the MV Agusta group, and concomitantly the mark Cagiva, for a purchase price of 70 million euros. Castiglioni receives a contractually held special payment to 2016, vorrausgesetzt it fulfills the production goals given by Harley-Davidson.
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